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The core markets held roughly flat while the homepage continued its NavBoost recovery, with the two problematic Facebook campaigns paused on May 5.\n\n<span style=\"color: #1febf2; font-weight: 600\">Key highlights:</span> **Italy rebounded** strongly to **39 leads** (<span style=\"color: #33d26b\">+95.0%</span>) ⭐, the standout of the month. The **English market** held at **203 leads** (<span style=\"color: #ef4444\">-3.3%</span>), with \"hair transplant turkey\" stabilizing at **#9** while dedicated pages stayed strong (\"beard transplant turkey\" **#1**, \"dhi hair transplant in turkey\" **#2**). **French** softened to **34 leads** (<span style=\"color: #ef4444\">-19.0%</span>) but headline positions held (\"greffe de cheveux fue turquie\" **#1**, \"greffe de cheveux turquie\" **#5**). **London** eased to **11 leads** (<span style=\"color: #ef4444\">-42.1%</span>) on a small base. **LLM traffic** came in at **298 sessions** (<span style=\"color: #ef4444\">-25.9%</span>) and **7 leads** at a **2.35%** conversion rate, still far above the SEO average.\n\n<span style=\"color: #33d26b; font-weight: 600\">Recommendation:</span> Positions held through the May Core Update (May 21 to June 2). However, the Facebook campaign that polluted the homepage in April restarted around May 31 and is already pressuring the priority keywords again, so pausing or redirecting its Africa/Bangladesh ad set is the immediate priority to let the NavBoost recovery resume. Keep the EN authority push in parallel.\n\n<span style=\"color: #1febf2; font-weight: 600\">Link building:</span> May placements target tier-1 media, ordered and awaiting publication: nydailynews.com (DR88) and statesman.com (DR82) in EN, lastampa.it (DR84) and torinotoday.it (DR63) in IT.","newsData":{"year":2026,"items":[{"id":1,"tldr":"Google's second core update of 2026 rolled out on May 21 and completed on June 2, with significant ranking volatility during the rollout.","color":"#1febf2","forUs":"Our positions held through the rollout. Dedicated pages stayed strong (beard transplant #1, DHI #2) and the homepage continued its gradual NavBoost recovery rather than dropping further, holding #9 on 'hair transplant turkey'. We keep monitoring as the dust settles.","title":"May 2026 Core Update — Completed June 2","sources":[{"url":"https://searchengineland.com/google-may-2026-core-update-rollout-is-now-complete-479119","title":"Search Engine Land"},{"url":"https://www.seroundtable.com/google-may-core-update-volatility-41434.html","title":"Search Engine Roundtable"}],"description":"Google began rolling out the May 2026 Core Update on May 21 and confirmed completion on June 2, a roughly 12-day rollout. Google described it as a regular core update designed to better surface relevant, satisfying content from all types of sites. It was the second broad core update of 2026, after the March update that completed on April 8."},{"id":2,"tldr":"Tracking tools recorded two distinct spikes of ranking movement during the rollout, with the second wave even more turbulent than the first.","color":"#f97316","forUs":"We saw the expected fluctuations but no catastrophic shifts. Average position stayed around #10 and our top dedicated pages held their rankings across both markets and devices.","title":"Two Heavy Volatility Weekends (May 23 and May 30)","sources":[{"url":"https://www.searchenginejournal.com/googles-may-core-update-complete-after-volatile-rollout/577704/","title":"Search Engine Journal"}],"description":"Rank-tracking platforms registered two clear spikes of volatility during the rollout, on the weekends of May 23 and May 30, with the later wave described as even stronger. Several practitioners called the May update more noticeable than the March one."},{"id":3,"tldr":"Only about six weeks separated the March and May core updates, a faster pace than the usual three to four months.","color":"#8b5cf6","forUs":"A faster update pace rewards consistent, genuine authority signals over quick fixes. This is exactly why we are prioritising the EN authority and digital PR push rather than short-term tactics.","title":"Fastest Cadence Yet — Six Weeks After the March Update","sources":[],"description":"Just six weeks passed between the March 2026 Core Update completing on April 8 and the May update launching on May 21, a faster cadence than the three-to-four-month spacing typical in recent years. Google is iterating on its core ranking systems more frequently."}],"month":5,"title":"SEO News May 2026","updatedAt":"2026-06-07T17:51:23.409Z"}}}