# Report template (current dashboard format)

Skeleton à remplir. Garder le ton humain, jamais de em dash, chiffres clés en
gras. Les `[crochets]` sont des placeholders. Les sections entre `(optionnel)`
ne s'incluent que si pertinentes.

---

Hello everyone,

Here is our SEO report for [Month Year] (https://dashboard.tomassous.com/dr-cinik/[month-year]).

[1 phrase de cadrage. Si mois difficile, enchaîner avec :]

[Month] is down versus [previous month], and this is driven by [N] things happening simultaneously:

1. **[Driver 1].** [Explication courte, donnée à l'appui.]
2. **[Driver 2].** [Explication.]
3. **[Driver 3].** [Explication.]

[Si rollout d'update en cours : phrase de prudence, ex. "Rankings have been going up and down since the core update started. We will assess once it finishes rolling out, but we do not know yet when that will be."]

(optionnel) 📋 **Executive Summary**
[Paragraphe synthèse pour les mois exceptionnels.]

📊 **Leads**

**[X] SEO leads · [Y] LLM leads · [Z] total**

|  | [Month] | [M-1] | Change | [Month N-1] | YoY |
| --- | --- | --- | --- | --- | --- |
| 🇬🇧 English | [n] | [n] | [±%] | [n] | [±%] |
| 🇫🇷 French | [n] | [n] | [±%] | [n] | [±%] |
| 🇮🇹 Italian | [n] | [n] | [±%] | [n] | [±%] |
| 🏴 London | [n] | [n] | [±%] | [n] | [±%] |
| **Total SEO** | **[n]** | **[n]** | **[±%]** | **[n]** | **[±%]** |

[1 ou 2 phrases de lecture : quel marché porte le mois, quel marché est la headline.]

📍 **Positions**

🇬🇧 **English — [résumé, ex. 2 keywords at #1, 5 in top 3]**

| Keyword | [Month] | [M-1] |
| --- | --- | --- |
| **hair transplant turkey** | #[n] | #[n] [↑/↓] |
| **hair transplant istanbul** | #[n] | #[n] |
| ... | | |

[Phrase de contexte, rappeler que ce sont des positions moyennes.]

🇫🇷 **French — [résumé]**

| Keyword | [Month] | [M-1] |
| --- | --- | --- |
| **greffe de cheveux turquie** (Hair transplant Turkey) | #[n] | #[n] |
| ... | | |

🇮🇹 **Italian — [résumé]**

| Keyword | [Month] | [M-1] |
| --- | --- | --- |
| **trapianto capelli turchia** (Hair transplant Turkey) | #[n] | #[n] |
| ... | | |

🇺🇸 **United States — [résumé]**

| Keyword | [Month] | [M-1] |
| --- | --- | --- |
| hair transplant istanbul | #[n] | #[n] |
| ... | | |

🇹🇷 **Turkish — [résumé]**

| Keyword | [Month] | [M-1] |
| --- | --- | --- |
| istanbul saç ekimi (Istanbul hair transplant) | #[n] | #[n] |
| ... | | |

🌐 **Traffic**

[Total clics] clicks total ([±%] vs [M-1]). [Phrase de lecture.]

|  | [Month] | [M-1] | Change |
| --- | --- | --- | --- |
| 🇬🇧 English | [n] | [n] | [±%] |
| 🇫🇷 French | [n] | [n] | [±%] |
| 🇮🇹 Italian | [n] | [n] | [±%] |
| 🇺🇸 US | [n] | [n] | [±%] |
| 🇹🇷 Turkish | [n] | [n] | [±%] |
| 🇷🇸 Serbian | [n] | [n] | [±%] |
| 🏴 London | [n] | [n] | [±%] |
| 🇭🇷 Croatian | [n] | [n] | [±%] |

[Signal positif si possible, ex. position moyenne qui s'améliore.]

🤖 **LLM Traffic**

[N] leads at [%] conversion rate, [comparaison à la moyenne SEO]. [Tendance par source.]

| Source | Sessions | Leads | Conv. Rate |
| --- | --- | --- | --- |
| ChatGPT | [n] | [n] | [%] |
| Perplexity | [n] | [n] | [%] |
| Gemini | [n] | [n] | [%] |
| Claude | [n] | [n] | [%] |
| Copilot | [n] | [n] | [%] |
| **Total** | **[n]** | **[n]** | **[%]** |

✍️ **Content, PR & Links**

- Blog articles for [Month] have been published across all markets
- Link building continued as scheduled[, précisions]
- [N] links still pending Ahrefs detection: [Site (DRxx), ...]

(optionnel) 🏆 **Competitor Link Building**

[Phrase d'intro.]

| Clinic | Links | Top placements | Key move |
| --- | --- | --- | --- |
| **Dr. Cinik** | [n] | [placements] | [mouvement] |
| [Competitor] | [n] | [placements] | [mouvement] |
| ... | | | |

[Signaux clés, observations.]

📰 **SEO News**

- **[Update name] ([dates]).** [Explication pédagogique.] Our site was [un]affected.
- **[Autre update / contexte].** [Explication.]

(optionnel) 🚀 **London Clinic Update**
(optionnel) 📊 **Website Security Monitoring - [Month Year]** (legacy, en fin de rapport, signature inclut Olivier)

Best regards,

Tom