Subject: SEO Report Feb 2026 Sent: 2026-03-06T09:47:24Z · To: emrah.cinik@emrahcinik.com, sera@drcinik.com, burcu.ozyalin@drcinik.com Dashboard: https://dashboard.tomassous.com/dr-cinik/february-2026 --- Hello everyone, Here is our SEO report for February 2026 . February traffic is down versus January, and it’s worth being transparent about why. Three things happened at the same time: - *Discover dropped to 0.* January had an exceptional +58,000 Discover clicks thanks to a Google algorithm effect that couldn’t be sustained. A new Google update now favors sites with a local presence in the user’s country, which we didn’t have. We’re working on a fix (more on this below). - *Seasonal demand is lower.* February is historically a weaker month for hair transplant searches across all markets. - *Mid-month ranking volatility.* Google was very unstable in February. We took hits on some positions mid-month, then recovered fully by end of month. The important thing: *we ended February with our top positions intact across English, French and Italian.* *📊 Leads* *418 SEO leads · 26 LLM leads · 444 total* Feb 2026 Jan 2026 Change 🇬🇧 English *278* 387 -28% 🇫🇷 French *57* 63 -10% 🇮🇹 Italian *70* 118 -41% 🏴󠁧󠁢󠁥󠁮󠁧󠁿 London *13* 22 -41% *Total SEO* *418* *590* *-29%* *📍 Positions* *🇬🇧 English* — 5 keywords at #1 Keyword Feb Jan hair transplant istanbul *#1* #1 beard transplant turkey *#1* #1 dhi hair transplant in turkey *#1* #2 ↑ fue hair transplant istanbul *#1* #2 ↑ hair transplant clinic istanbul *#1* #1 *hair transplant turkey* *#2* #2 *🇫🇷 French* — “greffe de cheveux turquie” #1 for 3 months in a row Keyword Feb Jan *greffe de cheveux turquie* *#1* #1 greffe de cheveux fue turquie *#1* #2 ↑ greffe de cheveux afro turquie *#1* #1 greffe de cheveux dhi turquie *#2* #1 greffe de cheveux istanbul *#4* #11 ↑ greffe de barbe turquie *#5* #7 ↑ *🇮🇹 Italian* — 4 keywords at #1 Keyword Feb Jan trapianto barba turchia *#1* #1 trapianto capelli dhi turchia *#1* #1 trapianto di capelli dhi istanbul *#1* #1 trapianto di barba istanbul *#1* #1 *trapianto capelli turchia* *#3* #3 *🌐 Traffic* *40,024 clicks total.* The drop is consistent across every market, which confirms this is a global effect and not something specific to any one market. Feb 2026 Jan 2026 Change 🇬🇧 English 40,396 53,078 -24% 🇫🇷 French 7,972 10,261 -22% 🇮🇹 Italian 7,858 10,163 -23% 🇺🇸 US 2,393 3,323 -28% 🇹🇷 Turkish 1,760 2,217 -21% 🇷🇸 Serbian 448 693 -35% 🏴󠁧󠁢󠁥󠁮󠁧󠁿 London 293 411 -29% 🇭🇷 Croatian 56 139 -60% *🤖 LLM Traffic* *26 leads at 6.30% conversion rate, which is more than 6x our SEO average.* These are visitors who already researched through AI before landing on the site and arrive ready to convert. LLM leads are up +52.9% versus February last year. Source Sessions Leads Conv. Rate ChatGPT 257 *22* 8.6% Perplexity 113 2 1.8% Copilot 17 2 *11.8%* Gemini 20 0 n/a *Total* *413* *26* *6.3%* ------------------------------ *✍️ Content, PR & Links* - ✅ *PR Chicago Bulls* article published - Blog articles are being published across all markets and will be completed shortly - A few netlinking links from this month are still in progress and will be published soon *🏆 Competitor Media Investment* Market demand for hair transplants is declining, but competitors have not stopped investing in links. When the market shrinks, organic visibility becomes a competitive advantage. Here’s what was published in February: Clinic Top placements Markets targeted *Cosmedica* Closer FR (DR 69), Sud Radio FR (DR 73), Handelsblatt DE (DR 89), Metro Times US (DR 76) 🇫🇷 🇩🇪 🇺🇸 *Serkan Aygin* Hollywood Life US (DR 78), Daily Record UK (DR 81), Outlook India (DR 87), Il Giornale IT (DR 78) 🇺🇸 🇬🇧 🇮🇹 🇮🇳 *Smile Hair* LA Times US (DR 92), National Law Review US (DR 85), regional FR press 🇺🇸 🇫🇷 *Dr. Cinik* AP News (DR 92), Yahoo Finance (DR 94), Investing.com (DR 91) + 68 syndications via Chicago Bulls partnership. OK Magazine US, Bravewords US, Glorissima IT. 3 Italian placements pending (Valori Normali, Gossip.it, Tag24). 🇺🇸 🇮🇹 *Dr. Cinik dominated February* with 71 publications from the Chicago Bulls partnership alone no competitor was close. But Cosmedica and Serkan Aygin are still actively investing. The next step is converting this month’s momentum into targeted placements on those markets before that space fills up. *📰 SEO News* - *Discover Core Update (Feb 5–27).* Google’s first-ever Discover-specific update. The main change is that Google now prioritizes content from sites that have a local Google Business Profile in the user’s country. This is why we couldn’t replicate January’s Discover surge. We are already working on the fix: we’re updating the microdata on our blog articles to attribute them to Dr. Cinik London, so we can qualify for UK Discover traffic going forward. - *7+ Weeks of Ranking Volatility.* Google has been very unstable since the December 2025 Core Update, with notable spikes on Feb 2, 10 and 15. We were impacted mid-month and *fully recovered by end of February*, which is a good signal about the quality of our content. - *Google Now Requires Identified Authors.* Google updated its documentation to formally require author credentials on all content pages. This works in our favor: Dr. Cinik is our named expert author with a Wikipedia page and citations from Reuters, MSN and The Mirror. - *AI Overviews Now on 88% of Healthcare Searches.* This sounds alarming but almost all of these are informational queries. Our commercial keywords like “hair transplant turkey” are not affected. Best regards, Tom