Subject: December 2025 SEO Report — New Dashboard + Google Discover Breakthrough
Sent: 2026-01-08 · To: Burcu, Dr Cinik · Cc: Alexis, Sera, Olivier
Dashboard: https://dashboard.tomassous.com/dr-cinik/december-2025

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Hello everyone,

First of all, I hope you had a wonderful holiday season and wish you all a happy and successful 2026! 🎉

I'm sharing our December 2025 report here: https://dashboard.tomassous.com/dr-cinik/december-2025

This month we're introducing a brand new report format with a cleaner design and important new insights, including detailed competitor backlink analysis to help us understand what others in the market are doing.

December brought a seasonal slowdown as expected during the holiday period, but we maintained our key positions despite Google's major Core Update. More importantly, we've had a significant breakthrough with Google Discover traffic in early January.

@Burcu We have a meeting at 16:00; we will have to talk about some points regarding the Google Discover traffic and leads and the issue regarding the August 2025 incident and LLMs. And what we can do about it.

**Key Takeaways:**

📰 **Last Google Updates and News**

**Google December 2025 Core Update (December 11-29):** Google's 3rd Core Update of 2025 rolled out during the holidays, lasting 18 days with two volatility spikes on December 13th and 20th. YMYL sites (health, finance) and news publishers were hit hardest. Google reinforced E-E-A-T requirements, clear author attribution is now essential for competitive queries. Our site remained stable, confirming our expert content strategy with Dr. Cinik as identified author aligns with Google's quality criteria.

**Google Discover Traffic Collapse (Industry-Wide):** Thousands of publishers lost 50-98% of their Discover traffic overnight. Some went from 90,000 daily clicks to zero within 48 hours. Google is transforming Discover into a multimedia hub, 51% of the feed in test markets now consists of AI summaries and YouTube Shorts. For us, the opposite happened (see below).

🚀 **Google Discover Breakthrough**

While most publishers lost Discover visibility, we experienced an explosion of Discover traffic in early January (4,014 clicks, 49K impressions). This was not intentional, the algorithm change simply favored our content. This is a strong trust signal from Google.

**What is Google Discover?** A feed that pushes content to users based on their interests, without them searching. It appears on mobile (Google app, Chrome), more prominent on Android but also works on iPhone.

**Results:** 40k+ visits with real conversions from target countries (US, EU). Also brought traffic from non-target markets (India, Pakistan).

**Our strategy:**
- Don't block non-target countries at website level (risks losing Discover visibility entirely)
- Filter at CRM level instead, for non-converting countries such as India and Pakistan

**Bottom line:** Discover is a powerful top-of-funnel channel. We let it bring volume, then filter smartly downstream.

📈 **SEO Performance This Month**

📊 **Overall Performance Metrics:**
- **Total SEO Clicks:** 51,911 (+0.2% vs November, -42.2% YoY)
- **Total SEO Conversions:** 578 (-12.7% vs November)
- **Analysis:** December's decline reflects typical holiday seasonality.

🇬🇧 **English (/)**
- SEO clicks stable at 52,456 (-0.1% vs November)
- **SEO conversions: 308 (-6.4% vs November)**

| Keyword | Dec 2025 | Nov 2025 | Oct 2025 | Progress |
| --- | --- | --- | --- | --- |
| **beard transplant turkey** | 1 | 2 | 2 | Improved to #1 ⭐ |
| **hair transplant istanbul** | 2 | 3 | 2 | Improved to #2 |
| **hair transplant turkey** | 4 | 5 | 5 | Improved to #4 |
| dhi hair transplant in turkey | 2 | 2 | 2 | Stable at #2 |
| hair transplant clinic istanbul | 2 | 1 | 1 | Minor movement |
| hair transplant for women turkey | 3 | 2 | 3 | Top 3 maintained |

🇫🇷 **French (/fr)**
- SEO clicks at 9,705 (-0.3% vs November)
- **SEO conversions: 58 (+7.4% vs November)** Strong conversion growth

| French Term | English Translation | Dec 2025 | Nov 2025 | Progress |
| --- | --- | --- | --- | --- |
| **greffe de cheveux turquie** | Hair transplant Turkey | 1 | 1 | #1 Maintained ⭐ |
| greffe de cheveux fue turquie | FUE hair transplant Turkey | 1 | 1 | #1 Maintained |
| greffe de cheveux dhi turquie | DHI hair transplant Turkey | 1 | 1 | #1 Maintained |
| greffe de cheveux afro turquie | Afro hair transplant Turkey | 1 | 2 | Improved to #1 |
| greffe de barbe turquie | Beard transplant Turkey | 7 | 8 | Improved |

🇮🇹 **Italian (/it)**
- SEO clicks at 8,973 (-4.4% vs November)
- **SEO conversions: 65 (-34.3% vs November)** Decline requiring attention

| Italian Term | English Translation | Dec 2025 | Nov 2025 | Progress |
| --- | --- | --- | --- | --- |
| **trapianto capelli turchia** | Hair transplant Turkey | 2 | 3 | Major improvement ⭐ |
| trapianto barba turchia | Beard transplant Turkey | 1 | 1 | #1 Maintained |
| trapianto capelli dhi turchia | DHI hair transplant Turkey | 1 | 1 | #1 Maintained |
| trapianto di capelli dhi istanbul | DHI hair transplant Istanbul | 1 | 1 | #1 Maintained |
| trapianto di barba istanbul | Beard transplant Istanbul | 1 | 1 | #1 Maintained |

🌍 **New Market Performance**
- **🇹🇷 Turkish:** 2,276 clicks (+33.5% vs November), strong growth
- **🇭🇷 Croatian:** 328 clicks (-9.6%), "dhi transplantacija kose turskoj" improved to #1
- **🇷🇸 Serbian:** 547 clicks (-5.0%), multiple #1 positions maintained

🚀 **London Clinic Update**
- **359 SEO clicks** (+6.5% vs November) and **10 conversions** (-37.5%)
- "prf treatments for hair loss london" improved to #1

🤖 **LLM Visibility — Challenge to Address**

Our visibility on AI platforms (ChatGPT, Perplexity, etc.) is impacted by the August 2025 incident coverage. When users ask about Dr. Cinik, negative articles are sometimes surfaced.

**Action needed:** I will compile a list of publications that covered the August incident, after our meeting. I suggest Dr. Cinik's lawyer contact these journalists to request article removal or updates.

✍️ **Content Writing**

All scheduled content for December has been published across all markets.

🔗 **Link Building**

Standard link building continued as scheduled. Some media, such as jacksonville.com and tcpalm.com, are late because their teams were out for the holidays and asked for minor changes on the articles. The PR starts its distribution tomorrow (Friday the 9th).

Best regards,

Tom