Subject: SEO Report November 2025 Sent: 2025-12-06T11:24:53Z · To: burcu.ozyalin@drcinik.com, emrah.cinik@emrahcinik.com Dashboard: https://dashboard.tomassous.com/dr-cinik/november-2025 --- Hello everyone, I’m sharing our SEO report for November 2025 (available on this link). The highlights of the month are Italy’s remarkable ranking improvement (+8 positions to #3), France achieving #1 for our main keyword. *Key takeaways:* 📊 *New SEO dashboard in development* I’m currently working on a new SEO dashboard to replace the current one, which has become quite old and slow. This new version will better fit @Burcu ÖZYALIN 's requirements and reporting needs. More details to come as development progresses. 📰 *Last Google updates and news* *No official core update in November 2025:* While Google did not announce a core update this month, the SEO industry observed notable developments: - *Search serving issue (early November):* Google confirmed a technical issue that briefly affected search result visibility worldwide. This was quickly resolved and had no lasting impact on rankings. - *SERP simplification (November 5, 2025):* Google announced the removal of lesser-used search features to simplify the results page and improve loading speed. For most searches, this change is barely noticeable, but it reflects Google’s ongoing effort to streamline the user experience. - *Unconfirmed ranking volatility:* SEOs reported significant ranking fluctuations throughout November across multiple industries, despite no official update. These movements likely stem from Google’s continuous refinements to AI-driven ranking systems. - *AI Overviews expansion:* Google continues expanding AI Overviews (formerly SGE) and voice search integration, reshaping traditional search patterns. This particularly impacts informational blog content while having less effect on commercial intent keywords. *Our performance:* Our site remained stable throughout November’s volatility, with the Italian market showing exceptional gains, France achieving #1 position, and London recovering strongly from October’s fluctuations. 📈 *SEO performance this month* 📊 *Overall performance metrics:* - *Total SEO Leads:* 662 (-14.2% vs October, -11.4% YoY) - *Total SEO Sessions:* 64,452 (+2.0% vs October, -41.5% YoY) - *Analysis:* The decline reflects reduced market demand, especially after Black Friday. 🇬🇧 *English (/)* - SEO sessions increased to 16,541 (+4.4% vs October) - *SEO leads: 350 (-7.4% vs October)* - Rankings showing stability with slight improvements on secondary keywords - Top performing keywords: Keyword Nov 2025 Oct 2025 Sept 2025 Progress *hair transplant turkey* *5* *4* *4* Minor movement, maintaining top 5 *hair transplant istanbul* *3* *2* *3* Stable in top 3 dhi hair transplant in turkey 2 4 2 *Improved to #2* beard transplant turkey 2 3 2 *Improved to #2* hair transplant for women turkey 3 3 3 Stable at #3 hair transplant clinic istanbul 3 1 1 Minor decline fue hair transplant in turkey 7 8 5 Slight improvement fue hair transplant istanbul 4 3 2 Minor movement hair laser istanbul 2 3 2 *Improved to #2* 🇫🇷 *French (/fr)* - SEO sessions remained stable at 10,512 (-1.0% vs October) - *SEO leads: 62 (-4.6% vs October)* - *Main keyword achieved #1 position* with strong performance across secondary keywords - Top performing keywords: French Term English Translation Nov 2025 Oct 2025 Progress *greffe de cheveux turquie* *Hair transplant Turkey* *1* *2* *#1 Position Achieved!* greffe de cheveux fue turquie FUE hair transplant Turkey 1 1 *#1 Position Maintained* greffe de cheveux dhi turquie DHI hair transplant Turkey 3 3 Stable at #3 greffe de cheveux femme turquie Female hair transplant Turkey 2 2 Stable at #2 greffe de cheveux afro turquie Afro hair transplant Turkey 2 2 Stable at #2 greffe de barbe turquie Beard transplant Turkey 6 10 *↑ 4 positions* laser cheveux istanbul Hair laser Istanbul 1 3 *Improved to #1* greffe de cheveux femme istanbul Female hair transplant Istanbul 2 4 *↑ 2 positions* 🇮🇹 *Italian (/it)* - SEO sessions remained stable at 10,091 (-1.6% vs October) - *SEO leads: 85 (-15.0% vs October)* - *Outstanding ranking improvement:* Main keyword jumped 8 positions to reach #3 - Multiple #1 positions maintained across treatment-specific keywords - Top performing keywords: Italian Term English Translation Nov 2025 Oct 2025 Progress *trapianto capelli turchia* *Hair transplant Turkey* *3* *11* *↑ 8 positions* trapianto capelli dhi DHI hair transplant 3 3 Stable at #3 trapianto di barba istanbul Beard transplant Istanbul 1 2 *Improved to #1* laser capelli turchia Hair laser Turkey 1 1 *#1 Position Maintained* trapianto di capelli senza rasatura No-shave hair transplant 2 2 Stable at #2 miglior chirurgo trapianto barba istanbul Best beard transplant surgeon Istanbul 1 1 *#1 Position Maintained* miglior chirurgo trapianto barba turchia Best beard transplant surgeon Turkey 1 1 *#1 Position Maintained* fue zaffiro turchia Sapphire FUE Turkey 2 2 Stable at #2 clinica trapianto di capelli istanbul Hair transplant clinic Istanbul 4 4 Stable at #4 🌍 *New market performance* *🇹🇷 Turkish Market:* 1,081 sessions (-9.0% vs October), 36 leads Turkish Term English Translation Nov 2025 Oct 2025 Progress istanbul saç ekimi Istanbul hair transplant 17 17 Stable regenera activa mezoterapisi Regenera Activa mesotherapy 2 2 Stable at #2 istanbul saç ekimi kadın Istanbul women’s hair transplant 11 11 Stable istanbul saç lazeri Istanbul hair laser 12 12 Stable sakal ekimi Beard transplant 27 27 Stable The Turkish market shows consistent performance with rankings maintained across core keywords. *🇭🇷 Croatian Market:* 524 sessions (+2.5% vs October), 4 leads Croatian Term English Translation Nov 2025 Oct 2025 Progress turska transplantacija kose Turkey hair transplant 4 4 Stable in top 5 prp tretman kose PRP hair treatment 1 1 *#1 Position Maintained* istanbul transplantacija kose žena Istanbul women’s hair transplant 1 1 *#1 Position Maintained* istanbul transplantacija kose dhi Istanbul DHI hair transplant 4 4 Stable at #4 Slight traffic growth with strong #1 positions maintained on treatment-specific keywords. *🇷🇸 Serbian Market:* 907 sessions (+10.7% vs October), 6 leads Serbian Term English Translation Nov 2025 Oct 2025 Progress *40+ keywords* Various treatments *1* *1* *#1 positions maintained* turska transplantacija kose Turkey hair transplant 4 4 Stable istanbul laser za kosu Istanbul hair laser 1 1 *#1 Position Maintained* istanbul transplantacija kose fue Istanbul FUE hair transplant 3 3 Stable at #3 prp tretman kose PRP hair treatment 11 11 Stable Strong traffic growth of nearly 11% month-over-month. The market maintains exceptional dominance with 40+ keywords at #1 position. 🚀 *London Clinic update* - *SEO leads: 45 (-11.8% vs October)* - *Outstanding ranking recovery:* PRF keywords jumped from #12-14 to #2 - Top performing keywords: Keyword Nov 2025 Oct 2025 Progress prf hair treatment london 2 14 *↑ 12 positions!* prf hair growth london 2 12 *↑ 10 positions!* prf treatments for hair loss london 2 12 *↑ 10 positions!* prf hair london 3 4 Improved to #3 hair prp treatment london 10 19 *↑ 9 positions* prp treatment london hair 10 10 Stable at #10 The strong recovery in PRF-related keywords positions us well for the London market heading into Q1 2026. 🤖 *LLM traffic performance* November saw a decline compared to October, which was an exceptional month boosted by our Reuters article publication that drove significant AI platform visibility, the LATimes that will be published next week, plus other LLMs optimized articles should help on december. Platform Nov 2025 Sessions Nov 2025 Conv. Oct 2025 Sessions Oct 2025 Conv. M-1 Change ChatGPT 524 28 841 52 -37.7% Perplexity 96 2 102 1 -5.9% Gemini 17 1 8 0 +112.5% Copilot 8 0 11 0 -27.3% Claude 7 0 7 0 *Total* *652* *31* *969* *53* *-32.7%* *Key insights:* - Conversion rate: 4.75%** LLM visitors convert 4-5x better than traditional SEO traffic - October’s exceptional performance was driven by our Reuters article, which significantly boosted our visibility across AI platforms - ChatGPT dominates with 80% of LLM sessions and 90% of LLM conversions - Gemini shows strong month-over-month growth (+112.5%), suggesting increasing market share - This channel continues to represent a high-value acquisition source with superior conversion rates. ⚡ *Core Web Vitals improvement* This month, we implemented significant technical optimizations that improved our Core Web Vitals scores across the site: - *Code optimization with NitroPack:* A new approach to code optimization has been deployed, reducing page load times and improving overall performance metrics. - *CDN implementation:* We implemented a Content Delivery Network (CDN) to serve assets faster to users across all geographic markets. These improvements contribute to better user experience and support our SEO efforts, as Core Web Vitals are a confirmed Google ranking factor. ✍️ *Content writing* All scheduled content for November will be published by monday. 🔗 *Link building* *Monthly progress:* - Standard link building continued as scheduled across all markets and contains LLM-optimised articles. - *US media campaign:* Links have been ordered and should be published next week. This campaign targets high-authority US publications to strengthen our presence in the American market, complementing our successful October press relations campaign. Best regards, Tom