Hello everyone,

I’m sharing our[ SEO report for October 2025](https://lookerstudio.google.com/reporting/d90a4b79-b5c6-4854-9bf0-4125b429e6ed) (available on this link). October delivered strong performance, marking our **second-best SEO lead generation month of 2025** with 772 conversions.

**Key Takeaways:**

![📰](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f4f0/72.png) **Last Google Updates and News**

**October 2025 Algorithm Volatility (October 7-15) - What Happened:**

While Google did not officially announce a core update in October, the SEO industry observed significant ranking volatility between October 7-15. Google is making adjustments “behind the scenes” without a formal announcement. Here’s what happened:

- **The Volatility:** SEO tracking tools worldwide reported substantial SERP (Search Engine Results Page) fluctuations. Many websites saw their rankings move up or down by several positions during this period.

- **The Timing:** This volatility coincided with Google AI Mode’s expansion to 40+ countries and 35+ languages on October 8, fundamentally transforming how search works across European markets including Germany, Spain, Italy, and France.

- **Our Performance:** **Our site remained remarkably stable throughout this volatility**, with only minor fluctuations that quickly normalizedp

- **What This Means:** When Google doesn’t officially announce an update but the

![📊](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f4ca/72.png) **Overall Performance Metrics:**

- **Total SEO Clicks:** 53,286 (+4.7% vs September, -41.2% YoY)

- **Total SEO Conversions:** 772 (+3.6% vs September, -17.8% YoY)

- **Achievement:** 2nd best SEO lead generation month of 2025 (after January’s 941 leads)

![🇬🇧](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f1ec_1f1e7/72.png) **English (/)**

- SEO clicks decreased from 500 per day average to 480 per day, a 0.8% decline month-over-month (-42.4% YoY)

- **SEO conversions: 378 (+0.5% vs September)**

- Rankings remained stable despite October volatility, with multiple top 3 positions maintained

- Brand awareness: 73.3% non-branded clicks demonstrating strong organic reach

- **Semrush Rankings:** 2,664 total keywords (-66), 151 in top 1-3 (stable), 321 in top 4-10 (-4)

- Top performing keywords:

|                                  |              |               |              |                                 |
| :------------------------------: | :----------: | :-----------: | :----------: | :-----------------------------: |
|            **Keyword**           | **Oct 2025** | **Sept 2025** | **Aug 2025** |           **Progress**          |
|   dhi hair transplant in turkey  |       2      |       2       |       2      |    **#2 Position Maintained**   |
|    **hair transplant turkey**    |     **5**    |     **4**     |     **1**    |  Minor adjustment, still top 5  |
|   **hair transplant istanbul**   |     **2**    |     **3**     |     **1**    |        **Improved to #2**       |
|   fue hair transplant istanbul   |       3      |       2       |       1      | Minor movement, strong position |
|  hair transplant clinic istanbul |       1      |       1       |       1      |    **#1 Position Maintained**   |
|      beard transplant turkey     |       2      |       2       |       2      |    **#2 Position Maintained**   |
| hair transplant for women turkey |       3      |       3       |       2      |         Stable in top 3         |

![🇫🇷](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f1eb_1f1f7/72.png) **French (/fr)**

- SEO clicks increased from 304 per day to 325 per day, a 10.7% increase (-23.0% YoY)

- **SEO conversions: 65 (-5.8% vs September)**

- Excellent ranking stability with three #1 positions maintained despite October volatility

- Brand awareness: 84.5% non-branded clicks showing outstanding organic visibility (highest of all markets)

- **Semrush Rankings:** 3,819 total keywords (-62), 154 in top 1-3 (-2), 400 in top 4-10 (stable)

- Top performing keywords:

|                                 |                               |              |               |              |                            |
| :-----------------------------: | :---------------------------: | :----------: | :-----------: | :----------: | :------------------------: |
|         **French Term**         |    **English Translation**    | **Oct 2025** | **Sept 2025** | **Aug 2025** |        **Progress**        |
|  **greffe de cheveux turquie**  |   **Hair transplant Turkey**  |     **2**    |     **2**     |     **1**    |         **Stable**         |
|  greffe de cheveux fue turquie  |   FUE hair transplant Turkey  |       1      |       1       |       1      | **#1 Position Maintained** |
|  greffe de cheveux dhi turquie  |   DHI hair transplant Turkey  |       1      |       1       |       1      | **#1 Position Maintained** |
| greffe de cheveux femme turquie | Female hair transplant Turkey |       2      |       2       |       2      |        Stable at #2        |
|  greffe de cheveux afro turquie |  Afro hair transplant Turkey  |       2      |       2       |       2      |        Stable at #2        |
|      laser cheveux istanbul     |      Hair laser Istanbul      |       1      |       1       |       1      | **#1 Position Maintained** |

![🇮🇹](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f1ee_1f1f9/72.png) **Italian (/it)**

- SEO clicks increased by 14.0% when comparing to September (9,520 total clicks, -35.7% YoY)

- **SEO conversions: 100 (+4.2% vs September)** - Excellent month-over-month growth

- Five #1 positions maintained, demonstrating strong market dominance

- Brand awareness: 65.8% non-branded clicks

- **Semrush Rankings:** 4,544 total keywords (+97), 152 in top 1-3 (-2), 329 in top 4-10 (-1)

- Top performing keywords:

|                                   |                              |              |               |              |                            |
| :-------------------------------: | :--------------------------: | :----------: | :-----------: | :----------: | :------------------------: |
|          **Italian Term**         |    **English Translation**   | **Oct 2025** | **Sept 2025** | **Aug 2025** |        **Progress**        |
|   **trapianto capelli turchia**   |  **Hair transplant Turkey**  |     **8**    |     **8**     |     **8**    |         **Stable**         |
|      trapianto barba turchia      |    Beard transplant Turkey   |       1      |       1       |       1      | **#1 Position Maintained** |
|   trapianto capelli dhi turchia   |  DHI hair transplant Turkey  |       1      |       1       |       1      | **#1 Position Maintained** |
| trapianto di capelli dhi istanbul | DHI hair transplant Istanbul |       1      |       1       |       1      | **#1 Position Maintained** |
|    trapianto di barba istanbul    |   Beard transplant Istanbul  |       1      |       1       |       1      | **#1 Position Maintained** |
|     **trapianto capelli dhi**     |    **DHI hair transplant**   |     **2**    |     **2**     |     **3**    |      **Stable at #2**      |
|        prp capelli turchia        |        PRP hair Turkey       |       2      |       2       |       2      |        Stable at #2        |

**![🌍](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f30d/72.png) New Market Performance**

**![🇹🇷](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f1f9_1f1f7/72.png) Turkish Market:** 1,114 clicks (+31.2%), **82 conversions (+20.6%)**

Outstanding performance with both traffic and conversion growth. Multiple keywords achieved significant ranking improvements in October:

|                                  |                                  |               |              |               |
| :------------------------------: | :------------------------------: | :-----------: | :----------: | :-----------: |
|         **Turkish Term**         |      **English Translation**     | **Sept 2025** | **Oct 2025** |   **Change**  |
| **regenera activa mezoterapisi** |  **Regenera activa mesotherapy** |       3       |     **2**    | **↑ 1 to #2** |
|     istanbul regenera activa     |     Istanbul Regenera Activa     |       5       |       4      |      ↑ 1      |
|     istanbul saç ekimi kadın     | Istanbul women’s hair transplant |       13      |      11      |      ↑ 2      |
|        istanbul saç lazeri       |        Istanbul hair laser       |       15      |      12      |      ↑ 3      |
|   istanbul saç lazeri fiyatları  |    Istanbul hair laser prices    |       19      |      17      |      ↑ 2      |
|    istanbul sakal ekim merkezi   | Istanbul beard transplant center |       12      |      10      |      ↑ 2      |
|       saç lazeri fiyatları       |         Hair laser prices        |       13      |      11      |      ↑ 2      |
|            saç lazeri            |            Hair laser            |       14      |      12      |      ↑ 2      |
|        istanbul saç ekimi        |     Istanbul hair transplant     |       19      |      17      |      ↑ 2      |

**![🇭🇷](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f1ed_1f1f7/72.png) Croatian Market:** 431 clicks (+19.4%), **13 conversions**

Exceptional conversion performance with massive 333% growth, though from a small base. Several strategic keyword improvements:

|                                    |                                  |               |              |                                                                                 |
| :--------------------------------: | :------------------------------: | :-----------: | :----------: | :-----------------------------------------------------------------------------: |
|          **Croatian Term**         |      **English Translation**     | **Sept 2025** | **Oct 2025** |                                    **Change**                                   |
|   **turska transplantacija kose**  |    **Turkey hair transplant**    |       4       |       4      |                               **Stable in top 5**                               |
|        **prp tretman kose**        |      **PRP hair treatment**      |       6       |     **1**    | **↑ 5 to #1!** ![🚀](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f680/72.png) |
|       istanbul laser za kosu       |        Istanbul hair laser       |       20      |       9      |                                       ↑ 11                                      |
|  istanbul transplantacija kose dhi |   Istanbul DHI hair transplant   |       -       |       4      |                                 New entry at #4                                 |
| istanbul transplantacija kose žena | Istanbul women’s hair transplant |       2       |       1      |                                    ↑ 1 to #1                                    |

**![🇷🇸](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f1f7_1f1f8/72.png) Serbian Market:** 691 clicks (+27.7%), **5 conversions**

Strong traffic growth with 40+ keywords maintaining #1 positions. While conversions declined, the market continues to show strong ranking dominance:

|                                                           |                                 |               |              |                             |
| :-------------------------------------------------------: | :-----------------------------: | :-----------: | :----------: | :-------------------------: |
|            **Serbian Term (Latin / Cyrillic)**            |     **English Translation**     | **Sept 2025** | **Oct 2025** |          **Change**         |
|                      **40+ keywords**                     |        Various treatments       |     **1**     |     **1**    | **#1 positions maintained** |
|      istanbul laser za kosu / истанбул ласер за косу      |       Istanbul hair laser       |       1       |       1      |      **#1 Maintained**      |
| istanbul laser za kosu cena / истанбул ласер за косу цена |    Istanbul hair laser price    |       1       |       1      |      **#1 Maintained**      |
|             istanbul transplantacija kose fue             |   Istanbul FUE hair transplant  |       4       |       3      |             ↑ 1             |
|          istanbul klinika za transplantaciju kose         | Istanbul hair transplant clinic |       4       |       3      |             ↑ 1             |
|            prp tretman kose / prp третман косе            |        PRP hair treatment       |       13      |      11      |             ↑ 2             |
|        transplantacija kose / трансплантација косе        |         Hair transplant         |       19      |      18      |             ↑ 1             |

**![🚀](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f680/72.png) London Clinic Update**

- **266 SEO clicks** (-11.9% vs September) and **51 conversions** (+54.5%)

- Outstanding conversion surge despite traffic decline - conversion efficiency significantly improved

- Rankings showing strong improvements for key local keywords:

|                                     |              |              |               |                             |
| :---------------------------------: | :----------: | :----------: | :-----------: | :-------------------------: |
|             **Keyword**             | **Nov 2025** | **Oct 2025** | **Sept 2025** |         **Progress**        |
|           prf hair london           |       5      |       2      |       1       | Minor movement, still top 5 |
|        prf hair growth london       |      12      |       2      |       2       |     Fluctuation tracking    |
| prf treatments for hair loss london |      11      |       2      |       2       |     Fluctuation tracking    |
|       cheap rhinoplasty london      |       2      |       2      |       4       |    **Strong #2 position**   |
|      prf hair treatment london      |      13      |       3      |       3       |     Monitoring movement     |

![✍️](https://fonts.gstatic.com/s/e/notoemoji/16.0/270d_fe0f/72.png) **Content Writing**

All scheduled content for October has been successfully published across all markets.

![🔗](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f517/72.png) **Link Building**

**Monthly Progress:**

- Standard link building continued as scheduled across all markets, this month we negotiate very good spots including Reuters.

- **Press Relations Campaign Successfully Completed in October** - Our postponed PR campaign launched in late October and delivered exceptional results with placements on major international media outlets you can **v**[**iew complete PR campaign report**](https://docs.google.com/spreadsheets/d/1Hga0yg7bHpcoobicZ0o8AnzmfdwXPdwj/edit?usp=sharing%5C\&ouid=113133998956128063672%5C\&rtpof=true%5C\&sd=true) here with full details of all secured placements

**Press Relations Campaign**

Our October PR campaign secured backlinks from globally recognized publications with exceptional reach.

**Note:** The press release campaign (which is different from the press relation campaign) is currently under publication - all articles should be published by Monday, with a detailed follow-up report to follow in a separate email..

**Top-Tier Press Placements (500k+ monthly traffic):**

- **MSN** ([msn.com](http://msn.com/)) - DR 92, **500M monthly traffic** - Multiple UK placements across health and lifestyle sections. MSN’s massive reach and DR 92 authority make this one of our most valuable backlinks.

- **The Mirror** ([mirror.co.uk](http://mirror.co.uk/)) - DR 89, **52M monthly traffic** - Major UK tabloid with strong national readership and excellent domain authority.

- **Daily Express** ([express.co.uk](http://express.co.uk/)) - DR 88-89, **41M monthly traffic** - UK national newspaper with multiple placements secured, providing strong UK market authority.

- **NewsBreak** ([newsbreak.com](http://newsbreak.com/)) - DR 82, **33.6M monthly traffic** - Leading US local news aggregator with 7+ syndicated placements across regional affiliates, providing excellent US market coverage.

- **Chronicle Live** ([chroniclelive.co.uk](http://chroniclelive.co.uk/)) - DR 78, **10.3M monthly traffic** - Major regional news network for North East England.

- **Hello! Magazine** ([hellomagazine.com](http://hellomagazine.com/)) - DR 81, **9.8M monthly traffic** - Premium UK celebrity and lifestyle publication.

- **Yahoo Creators** ([creators.yahoo.com](http://creators.yahoo.com/)) - DR 93, **8M monthly traffic** - Yahoo’s content platform with exceptional domain authority.

- **National World** ([nationalworld.com](http://nationalworld.com/)) - DR 76, **2.8M monthly traffic** - UK national and local news network.

- **The Star** ([thestar.co.uk](http://thestar.co.uk/)) - DR 73, **2.4M monthly traffic** - Sheffield regional newspaper with strong local authority.

- **Yahoo Style Canada** ([ca.style.yahoo.com](http://ca.style.yahoo.com/)) - DR 94, **1.6M monthly traffic** - Yahoo’s Canadian style section, DR 94 provides excellent authority.

- **Sunderland Echo** ([sunderlandecho.com](http://sunderlandecho.com/)) - DR 70, **1.2M monthly traffic** - Regional news site with strong local presence.

- **NJ 101.5** ([nj1015.com](http://nj1015.com/)) - DR 73, **1.1M monthly traffic** - Major New Jersey radio station website.

- **Yahoo Style Singapore** ([sg.style.yahoo.com](http://sg.style.yahoo.com/)) - DR 94, **562k monthly traffic** - Yahoo Singapore edition maintaining the DR 94 authority.

**Additional Quality Placements:**

- 30+ additional backlinks from regional news sites, radio station networks, and niche health publications across UK, US, and Europe

- Combined DR range of 20-70 providing diverse link profile

- Geographic coverage spanning UK, US, Canada, Singapore, and Europe

**Campaign Impact:**

- **50+ high-authority backlinks** secured from the press relations campaign

- **14 major media placements** with 500k+ monthly traffic each

- **Combined reach:** 700+ million monthly visits across top-tier placements alone

- **Domain Authority boost:** Multiple DR 80-94 backlinks (MSN, Yahoo, Mirror, Express, Tempo) significantly strengthen the domain profile

**Other Link Building Activities:**

We secured several strong link in october within the regular budget, including placements on [reuters.com](http://reuters.com/), [vosgesmatin.fr](http://vosgesmatin.fr/) (French regional press), [larena.it](http://larena.it/) and [newsbiella.it](http://newsbiella.it/) (Italian media), and [inkl.com](http://inkl.com/). (See on the Looker Studio Report)

***

![📊](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f4ca/72.png) **Website Security Monitoring - October 2025**

**Overall Security Metrics**

**Total Blocked Requests:** 2 570 000 (+31% vs September)

**Key Activity:**

- Peak activity: October 24-30 (\~110,000-120,000 requests/day)

- Baseline: 60,000-90,000 requests/day (increased visibility following press campaign)

**Threat Breakdown:**

- HTTP Scan & Crawl: 591k (23.0%) + 284k (11.0%) - Mostly legitimate bots

- HTTP Exploit: 415k (16.1%) - Vulnerability attempts (blocked)

- HTTP Bruteforce: 328k (12.7%) - Login attacks (blocked)

- HTTP DoS: 307k (11.9%) - Service disruption attempts (blocked)

- SSH Bruteforce: 242k (9.4%) - Server access attempts (blocked)

- Web form spam: 83.2k (3.2%) - Contact form abuse (blocked)

**Key Results:**

- **100% uptime**

- No service interruption or security compromise

- 31% increase in threats reflects growing site visibility (positive indicator)

**In summary:** Your infrastructure is healthy, secure, and performing excellently. All protection systems handled the increased activity automatically without any issues.

Best regards,

Tom, Alexis and Olivier