Dear everyone, I'm pleased to share our **SEO report for May 2025**. This month has been particularly eventful with multiple Google algorithm updates, which have caused some “rollercoaster (ups and downs) rankings”. Fortunately, at the time of sending this report, the rankings have recovered, and we are back on a growing trend. ## ![🚀](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f680/72.png) Website Revamp Impact: Conversion Rates Holding Strong ### Quick Summary: - ![🔻](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f53b/72.png) Traffic down 21.8% but conversions only down 3.02% - ![✅](https://fonts.gstatic.com/s/e/notoemoji/16.0/2705/72.png) Website efficiency improved during difficult period - ![📈](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f4c8/72.png) Converting higher percentage of available traffic _Despite challenging market conditions and algorithm volatility, our revamped website continues to deliver improved conversion performance._ Our website revamp demonstrates resilience during a challenging period. While we experienced a substantial 21.8% decrease in SEO traffic, conversions only dropped by 3.02% to 662 total conversions. This indicates that our website improvements are helping us maintain lead generation efficiency despite the reduced traffic volume. The conversion performance across markets shows the website's ability to maximize results from available traffic: the English market achieved 344 conversions, the French market 63 conversions, and the Italian market 70 conversions. While these represent decreases compared to last month, the improved conversion efficiency helps mitigate the impact of the traffic decline. ## ![⚡](https://fonts.gstatic.com/s/e/notoemoji/16.0/26a1/72.png) Google Algorithm Volatility: Challenging Month with Strategic Response ### Quick Summary: - ![🌪️](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f32a_fe0f/72.png) Multiple unconfirmed Google updates throughout May - ![📉](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f4c9/72.png) Significant ranking drops for key keywords - ![🛠️](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f6e0_fe0f/72.png) New website architecture enabling rapid optimization response - ![📈](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f4c8/72.png) Working to recover - "Hair transplant Turkey" climbing back from position 6 to 3 _May 2025 has been one of the most volatile months for Google rankings, requiring intensive optimization efforts to begin recovery._ May presented severe challenges with multiple unconfirmed Google updates occurring on May 8th, 12-13th, 16th, 21st, 29th, and extending into June 4th. This created substantial ranking volatility across all our markets that significantly impacted our visibility. See this SEMRush Sensor, the higher it get the most change there is in the global algorithm. ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXdk2LrSdXhP1YocD4E_MfJ3jXP-5qI2Tx-9lvEBQc0UmlXev6r9xMUdvVHuUkRNYu25seVNhQkYa2xdesjLfIwTGCXU1nG_ZTNe-5MrKZV1DBSyp_vcif5et3pVlGATggGw4mIpfw?key=hY7LboyySWRo1MjLauZDMA)  The impact was considerable across our key rankings. In the English market, "Hair transplant Istanbul" dropped from position 1 to 4, while "Hair transplant Turkey" fell from position 2 to 6. The Italian market faced particular difficulties with "Trapianto capelli Turchia," where Google's algorithm changes appear to favor content addressing risks of Turkish procedures versus domestic alternatives. **Strategic optimization response:** Our new website's modular architecture has helped enabling rapid response to these challenges. The block builder system allows us to implement testing and optimisation on the content and look of the page during volatility periods with greater speed than previously possible. We can now modify page content, messaging, and structure - capabilities that were impossible with our old website. So we can adapt more quickly to future updates. We have worked intensively on recovery, and we see a strong recovery today. We've begun climbing back for "Hair transplant Turkey" to position 3 and most of our keywords recovered or progressed. ## ![🚀](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f680/72.png) AI Search Engine (ChatGPT) Traffic Development ### Quick Summary: - ![📈](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f4c8/72.png) 491 visits from ChatGPT/Perplexity.ai and other LLMs - ![💰](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f4b0/72.png) 21 conversions with 4.27% conversion rate - ![🎯](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f3af/72.png) Dr. Cinik cited in 60-75% of relevant AI queries - ![📊](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f4ca/72.png) New channel showing growth potential - ![🔗](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f517/72.png) Adapting link building strategy for AI visibility _We're developing traffic from AI search platforms with encouraging conversion rates._ We've established a new acquisition channel through ChatGPT and Perplexity.ai that generated 491 visits and 21 conversions in May. The 4.27% conversion rate from this channel exceeds our SEO conversion rate, suggesting these visitors are well-qualified prospects who have conducted extensive research through AI assistants. Our testing indicates Dr. Cinik is cited in 60-75% of hair transplant-related queries on ChatGPT, particularly for searches about hair transplant surgeons and clinics in Turkey. This positioning helps offset some traditional search challenges as AI adoption grows. See exemple of response from ChatGPT ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXdwrSb9li2ffwp6bd5VdZrs-lRUvcJmla-wWApPgoOLzem9VmHJP9txXBLHYBHYVcPXEcOgQFgiTrYRyo-KzD1ATeimKwri7BQBa8YaS52tkB4-CJAfoBPfFAx2I7ptLnnmyaIs4A?key=hY7LboyySWRo1MjLauZDMA) ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXdpP3aZ7UHbJkXCqto07pIIUzoJYtyArZ-NEII_zgzA3DEY9ymSeirGZz2_NejpGF0uAG7rPZpdMek8AuH77C-ucMYporE3ijMiTG_QJdgUr9iP3OUzZK2JUP-xfCH-lxFiIwwB?key=hY7LboyySWRo1MjLauZDMA) [https://chatgpt.com/share/​684c3d9e-2300-8002-b9ae-​f3a8a064e3f7](https://chatgpt.com/share/684c3d9e-2300-8002-b9ae-f3a8a064e3f7) \ ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXdKqtJcM38qlv-H1FxF5CM6U6qUaenJ39GAiOjSMxPXCktzqRp9cgQynXPlu4dqQLGpBI3jez7mGTkgCUYVhEPo3aYXrLZL3qXcWXvovCF5kw73iHju99aofZV2g_sfyZEcPmkU?key=hY7LboyySWRo1MjLauZDMA) ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXeszoVuihobDoSC3drsxtI1u3FXXJaQMBFC7Wf9ATy3fOsU5DI5iqWuUD0BnNS4XxpvJIIaz9DYYTVG-HEEKYwgXv3DPo8Q6P3OW5qDlu4ueKlqomGr1PXMgyt7Da866KofBT6iRA?key=hY7LboyySWRo1MjLauZDMA) \ ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXcazBNjYrn4swSAdNISZjaDojiNNC5qngqtfha8zepFXKyOaK7a3vcgRUfqSovQUImZioJNUPTsYXDRN-_x1I5PR89FLRp8k7M3ZsVdyiLHGsp7jcXEIlWorJbsEq4CZ4yX2M3PPw?key=hY7LboyySWRo1MjLauZDMA) \ **Strategic AI visibility approach:** To maintain and improve our presence in AI responses, we're adapting our link building strategy to focus on "best clinics" rankings and industry authority signals. We're also exploring partnerships with platforms like Bookimed ([https://us-uk.bookimed.com/​doc/partnership/](https://us-uk.bookimed.com/doc/partnership/)) that are frequently cited by ChatGPT and other AI assistants. While these platforms may not directly generate high patient volumes, their citation by AI systems can significantly influence our visibility in AI-generated recommendations for hair transplant services in Turkey. ## ![🤖](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f916/72.png) Google AI Mode Launch and Strategic Positioning Google is probably doing all these updates for the AI mode. ### Quick Summary: - ![🆕](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f195/72.png) Google AI Mode launched in US with conversational search - ![📊](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f4ca/72.png) Impacts blog traffic but protects lead generation keywords - ![🔍](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f50d/72.png) Leveraging authority content for AI visibility _Google's AI Mode represents a fundamental shift in search behavior, and we're positioned to adapt to these changes._ Google's AI Mode, powered by Gemini 2.5, has launched in the US with a conversational search experience using "query fan-out" techniques. This system breaks complex queries into multiple sub-queries and synthesizes comprehensive answers, changing how users interact with search results. While this development reduces traffic to informational blog content, it has less impact on our lead generation keywords. Our testing shows Dr. Cinik appears in 60-75% of AI responses for hair transplant-related queries, indicating our content authority helps maintain visibility in this new search format. When users search "Who is the best hair transplant surgeon in Istanbul," AI Mode creates sub-queries about clinics, techniques, reviews, and testimonials. Dr. Cinik's consistent appearance across these results reflects our established authority in the space. exemple of AI overview (this is the small sister of AI mode, available in the UK) ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXeI356IYjvR0ktzoSu4Za7OvIW8xwLH4BA1yNREkv0TdxA1yOL73X4-fqz-DF0YM4XW_VbOmrvFDClbXVvZVg97Wsu_Qv16kZxle31vh7_XOZ3FHYpwztTwY0YamG_LLEfLRFO2lA?key=hY7LboyySWRo1MjLauZDMA) ## ![🌍](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f30d/72.png) New Markets Development ### Quick Summary: - ![🇬🇧](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f1ec_1f1e7/72.png) London: Pages not live yet but already ranking - launching Monday - ![🇹🇷](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f1f9_1f1f7/72.png) Turkish: 320 clicks, 17 conversions as new market - ![🇭🇷](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f1ed_1f1f7/72.png) Croatian: Achieving top rankings for hair transplant terms - ![🇷🇸](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f1f7_1f1f8/72.png) Serbian: Strong performance in both Latin and Cyrillic searches **London Market: Pre-Launch Indexation Success** Our London clinic pages demonstrate the quality of our content strategy with good pre-launch performance. Despite the pages not being seable by the user on the site menut (launch scheduled for Monday), we submitted them to Google early to accelerate indexation. The results have exceeded expectations, and generated clics, 43 clicks and over 3,000 impressions in just 5 days, with several keywords already reaching top 10 positions. ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXebYHdy3YiQMcwwNsDSJaOuaQ0iTdSBOt5b4sepNRpjC6xIIYoNsSUdWXOWbDT0EO_gkiulCW25263yj1WTK9tMWt8Acm9KBp52M3jihDDFTBxelXK6TPcWn2nbuTQ6qqL1374Zig?key=hY7LboyySWRo1MjLauZDMA) **Strategic Press Release Launch:** To support the London clinic launch, we will distribute a comprehensive digital press release across more than 300 high-authority news sites, including major publications such as Yahoo! News, MarketWatch, AP News, NewsBreak, Benzing, and Business Insider (DR92). This press release will feature both the London clinic and Turkish clinic, creating valuable backlinks and brand visibility that will benefit our overall SEO strategy while establishing strong market presence for the London expansion. The press release will be displayed on the site transferring the authority to the sites. **Business Directories Listing:**  We will also create more than citations of the London clinic on more than 300 directories (such as Yelp, HotFrogs, TripAdvisor) we create and fill the informations for you, and we will send you a list of all the account logins) **Turkish Market: Local Strategy Progress** The Turkish market shows development with 320 SEO clicks and 17 conversions as a new market entry. Our approach of targeting Istanbul-specific keywords before expanding to general terms is showing results with several competitive rankings achieved. **Croatian Market Hair Transplant Keywords (May 2025):** | | | | | :------------------------------------: | :------------------------------: | :----------: | | **Croatian Term** | **English Translation** | **Position** | | **Turska transplantacija kose dhi** | Turkey DHI hair transplant | 1 | | **Turska transplantacija kose žena** | Turkey women's hair transplant | 1 | | **Istanbul transplantacija kose žena** | Istanbul women's hair transplant | 2 | | **Transplantacija kose dhi** | DHI hair transplant | 3 | | **Istanbul transplantacija kose fue** | Istanbul FUE hair transplant | 3 | | **Istanbul transplantacija kose** | Istanbul hair transplant | 5 | | **Transplantacija kose žena** | Women's hair transplant | 7 | | **Transplantacija kose fue** | FUE hair transplant | 13 | **Serbian Market Hair Transplant Keywords (May 2025):** | | | | | :-----------------------------------: | :---------------------------------------: | :----------: | | **Serbian Term** | **English Translation** | **Position** | | **Turska transplantacija kose dhi** | Turkey DHI hair transplant | 1 | | **Turska transplantacija kose žena** | Turkey women's hair transplant | 1 | | **Истанбул трансплантација косе dhi** | Istanbul DHI hair transplant (Cyrillic) | 1 | | **Турска трансплантација косе жена** | Turkey women's hair transplant (Cyrillic) | 1 | | **Transplantacija kose dhi** | DHI hair transplant | 3 | | **Istanbul transplantacija kose fue** | Istanbul FUE hair transplant | 1 | | **Turska transplantacija kose fue** | Turkey FUE hair transplant | 5 | | **Transplantacija kose fue** | FUE hair transplant | 13 | ## ![📊](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f4ca/72.png) Key Performance Data and Recovery Progress ### Quick Summary: - ![📉](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f4c9/72.png) 47,572 total clicks (-21.8% vs last month) - ![💼](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f4bc/72.png) 662 conversions (-3.02% vs last month) - ![🎯](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f3af/72.png) Working on ranking recovery across all markets - ![📈](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f4c8/72.png) Implementing comprehensive optimization strategies **English Market Recovery Efforts:** | | | | | | | :----------------------------------: | :----------: | :------------: | :--------: | :---------------------------------------------------------------------------------------: | | **Keyword** | **May 2025** | **April 2025** | **Change** | **Status** | | **DHI hair transplant in Turkey** | 2 | 1 | ↓1 | Maintaining strong position | | **Hair transplant Turkey** | 6 | 2 | ↓4 | ![🔧](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f527/72.png) Working on recovery | | **Hair transplant Istanbul** | 4 | 1 | ↓3 | ![🔧](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f527/72.png) Optimization in progress | | **Hair transplant for women Turkey** | 3 | 3 | = | ![✅](https://fonts.gstatic.com/s/e/notoemoji/16.0/2705/72.png) Stable | | **Beard transplant Turkey** | 5 | 4 | ↓1 | Minor impact | **French Market Performance:** | | | | | | | :---------------------------------: | :---------------------------: | :----------: | :------------: | :--------: | | **French Term** | **English Translation** | **May 2025** | **April 2025** | **Change** | | **Greffe de cheveux fue Turquie** | FUE hair transplant Turkey | 1 | 1 | = | | **Greffe de cheveux dhi Turquie** | DHI hair transplant Turkey | 1 | 1 | = | | **Greffe de cheveux femme Turquie** | Female hair transplant Turkey | 3 | 1 | ↓2 | | **Greffe de cheveux Turquie** | Hair transplant Turkey | 7 | 4 | ↓3 | **Italian Market Challenges:** | | | | | | | :-------------------------------: | :------------------------: | :----------: | :------------: | :--------: | | **Italian Term** | **English Translation** | **May 2025** | **April 2025** | **Change** | | **Trapianto barba Turchia** | Beard transplant Turkey | 1 | 1 | = | | **Trapianto capelli dhi Turchia** | DHI hair transplant Turkey | 3 | 1 | ↓2 | | **PRP capelli Turchia** | PRP hair Turkey | 2 | 2 | = | | **Trapianto capelli Turchia** | Hair transplant Turkey | 10 | 9 | ↓1 | ## ![📈](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f4c8/72.png) Market-Specific Performance Summary The performance data reflects the significant impact of algorithm volatility across all markets. The Italian market experienced the largest traffic decrease at 27.9%, while the French market showed a 19.8% decline and the English market decreased by 21.6%. These decreases require continued optimization efforts to recover previous performance levels. The conversion data shows our website improvements are helping maintain lead generation efficiency despite reduced traffic volumes. However, the overall decrease in both traffic and conversions underscores the challenging market conditions we're navigating. Looking ahead to June, we anticipate continued volatility as Google's algorithm testing continues. Our enhanced optimization capabilities and strategic response framework position us to work toward recovery, though this will require sustained effort and strategic patience. The expansion into new markets and development of AI search traffic provide additional growth opportunities as we work to overcome current challenges. Best regards,  Tom