Dear everyone,

I’m pleased to share our **[SEO report for April 2025](https://lookerstudio.google.com/reporting/d90a4b79-b5c6-4854-9bf0-4125b429e6ed)**, which highlights two important developments: our website revamp’s positive impact on conversion rates and the current challenges in the market environment.


## **Website Revamp Success: Conversion Rate Improvements**

_The website revamp_ **_has significantly improved our conversion rates_** _across the 3 markets we revamped, allowing us to generate more leads despite lower traffic._

Our revamped website has shown impressive conversion performance across our main markets:

**Overall conversion performance:**

- Conversion rate increased from 1.03% to 1.19% (+0.16%)

- This represents 16 more leads per 1,000 visitors. It looks low, but based on our annual traffic in English, French and Italian of approximately 500,000 visits, this 0.16% improvement would generate an additional 950 leads per year. This represents approximately 20% more conversions without any increase in traffic.

**Market-specific results:**

- **English market**: 24.12% more conversions despite 17% less traffic

- **Italian market**: 14.5% more conversions despite 27% less traffic

- **French market**: Smaller decline in conversions compared to traffic drop

**Conversion rates by market:**

- **English**: 1.24% (up from previous period)

- **Italian**: 1.34% (up from previous period)

- **French**: 0.94% (up from previous period)

- **German** (no revamp): 0.32% (down from previous period)

**Long-term impact:**

_This improvement will generate approximately 950 additional english, french and italian leads per year based on our normal traffic levels +20%_

The revamp focused on improving user journey, site visuals, and making it easier for potential patients to leave their information. The website now better represents the clinic’s quality and streamlines the inquiry process.

**Market context consideration:**

_Even in a challenging market where visitors are less likely to convert, our improved website is capturing more leads._

Conversion rates are affected by both website design and market conditions. When market demand is lower (as it is now), visitors are typically less likely to submit inquiries even on well-designed sites. This makes our conversion improvements even more valuable during this challenging period.

The French market shows lower conversion improvement because its overall market demand has decreased more dramatically than other regions. This is a market-specific factor rather than a website performance issue.

**Website Languages Deployment:**

We have successfully deployed the website in multiple languages:

- Previously revamped languages: Spanish, Portuguese, German, Dutch, Romanian, Polish, Czech
- Newly added languages: Turkish, Serbian, Croatian

This expanded language coverage allows us to better serve diverse markets and improve our international reach.


## **SEO Impact: A Longer-Term Process**

_The SEO impact of the website revamp will take several months to fully materialize, which is normal and expected. And because we are now in the top 3 or close on most of the keyword it is a game a optimising and testing a lot of small things._

The website revamp has not yet significantly impacted our SEO performance, which is completely normal at this stage:

- Search positions remain stable despite a lot of movement on Google tests that impact the site on specific days of the month, but overal,l the ranks are stable compared to March 25

- Content improvements will yield SEO benefits over time

- Remember our previous depenalisation plan took 6-8 months to show full results

Our new block builder system now allows us to:

- Implement optimisations more efficiently

- Test SEO optimisations and remove or implement them easily

- Make continuous improvements as we compete for top positions

This is important because it allows us to fight better and with more speed than with the old system.

We’ve significantly improved content, formulation, and phrasing across the site. These enhancements will have a positive impact on rankings, but as with all SEO work, results take time. We’re now competing for top-3 positions in most business keywords, which requires more precise optimization and testing. The new website architecture provides us with better tools for this competitive phase.


## **Current Market Context**

_The traffic decrease is primarily due to reduced market demand; there are some fluctuations because Google is testing some updates, but the traffic is decreasing mainly because of_

The April traffic decrease is primarily driven by reduced market demand:

- **Google Trends data**: Shows approximately 20% drop in hair transplant search interest across US, UK, France and Italy. This drop is violent because the demand for hair transplants in Turkey was at an all-time high in January 2025, now it came back to normal.

- **Algorithm volatility**: Google is testing new components, causing fluctuations industry-wide

- **Turkey perception**: Lingering effects from March events continue to impact consumer confidence

Despite lower search volume, our rankings for key business terms remain strong or have improved, indicating that our SEO foundation is solid. The traffic decrease is a market-wide phenomenon rather than a site-specific issue.


## **Key Performance Data**

- **Total SEO clicks**: 60,867 (-22.0% compared to last month, +1.2% compared to last year)

- **Total SEO Conversions**: 662 (-5.6% compared to last month)

- **Strong SEO positions**: Key business keywords maintained or improved across markets

**Key Rankings Overview - April 2025**

![🇬🇧](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f1ec_1f1e7/72.png) **English Market (-17.1% clicks | Conversions: +24.1% compared to last month)**

|                                      |                |                |            |
| :----------------------------------: | :------------: | :------------: | :--------: |
|              **Keyword**             | **April 2025** | **March 2025** | **Change** |
|   **DHI hair transplant in Turkey**  |        1       |        1       |      =     |
|     **Hair transplant Istanbul**     |        1       |        1       |      =     |
|      **Hair transplant Turkey**      |        2       |        3       |     ↑1     |
|      **Beard transplant Turkey**     |        4       |        3       |     ↓1     |
| **Hair transplant for women Turkey** |        3       |        3       |      =     |
|    **Afro hair transplant Turkey**   |        4       |        5       |     ↑1     |
|   **FUE hair transplant in Turkey**  |        6       |        6       |      =     |
|  **Hair transplant cost in Turkey**  |       14       |       11       |     ↓3     |
|  **Hair transplant package Turkey**  |        7       |        9       |     ↑2     |

![🇫🇷](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f1eb_1f1f7/72.png) **French Market (-25.6% clicks | Conversions: -22.0% compared to last month)**

|                                           |                                 |                |                |            |
| :---------------------------------------: | :-----------------------------: | :------------: | :------------: | :--------: |
|              **French Term**              |     **English Translation**     | **April 2025** | **March 2025** | **Change** |
|     **Greffe de cheveux fue Turquie**     |    FUE hair transplant Turkey   |        1       |        1       |      =     |
|     **Greffe de cheveux dhi Turquie**     |    DHI hair transplant Turkey   |        1       |        4       |     ↑3     |
|    **Greffe de cheveux femme Turquie**    |  Female hair transplant Turkey  |        1       |        1       |      =     |
|     **Greffe de cheveux afro Turquie**    |   Afro hair transplant Turkey   |        1       |        2       |     ↑1     |
| **Greffe de cheveux sans rasage Turquie** | No shave hair transplant Turkey |        4       |        4       |      =     |
|       **Greffe de cheveux Turquie**       |      Hair transplant Turkey     |        4       |        4       |      =     |
|        **Greffe de barbe Turquie**        |     Beard transplant Turkey     |       16       |        9       |     ↓7     |

![🇮🇹](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f1ee_1f1f9/72.png) **Italian Market (-27.5% clicks | Conversions: +14.5% compared to last month)**

|                                            |                                         |                |                |            |
| :----------------------------------------: | :-------------------------------------: | :------------: | :------------: | :--------: |
|              **Italian Term**              |         **English Translation**         | **April 2025** | **March 2025** | **Change** |
|         **Trapianto barba Turchia**        |         Beard transplant Turkey         |        1       |        1       |      =     |
|      **Trapianto capelli dhi Turchia**     |        DHI hair transplant Turkey       |        1       |        1       |      =     |
|          **Trapianto capelli dhi**         |           DHI hair transplant           |        1       |        1       |      =     |
|           **PRP capelli Turchia**          |             PRP hair Turkey             |        2       |        2       |      =     |
| **Trapianto capelli Turchia prima e dopo** | Hair transplant Turkey before and after |        3       |        3       |      =     |
|      **Trapianto capelli fue Turchia**     |        FUE hair transplant Turkey       |        3       |        3       |      =     |
|     **Trapianto capelli donne Turchia**    |      Women’s hair transplant Turkey     |        4       |        7       |     ↑3     |


## **Market-Specific Performance**

![🇮🇹](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f1ee_1f1f9/72.png) **Italian (/it)**

- **SEO clicks**: -27.5% compared to last month, +19.7% compared to last year

- **Conversions**: +14.5% compared to last month despite traffic decrease

- **Keywords tracked**: 3,269 (+223 compared to last month)

- **Top 1-3 rankings**: 135 keywords (-4 compared to last month)

- **Top 4-10 rankings**: 256 keywords (+30 compared to last month)

![🇫🇷](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f1eb_1f1f7/72.png) **French (/fr)**

- **SEO clicks**: -25.6% compared to last month, -16.9% compared to last year

- **Conversions**: -22.0% compared to last month

- **Keywords tracked**: 3,376 (+72 compared to last month)

- **Top 1-3 rankings**: 136 keywords (+9 compared to last month)

- **Top 4-10 rankings**: 348 keywords (+2 compared to last month)

![🇬🇧](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f1ec_1f1e7/72.png) **English (/)**

- **SEO clicks**: -17.1% compared to last month, +3.9% compared to last year

- **Conversions**: +24.1% compared to last month despite traffic decrease

- **Keywords tracked**: 2,334 (+238 compared to last month)

- **Top 1-3 rankings**: 113 keywords (= compared to last month)

- **Top 4-10 rankings**: 247 keywords (+12 compared to last month)

Looking ahead, the improved conversion rates from our website revamp will help us maintain lead volume despite the current market fluctuations. When demand recovers in the coming months, we’ll be positioned to significantly increase conversions thanks to both our strong SEO positions and enhanced conversion efficiency.

Best regards,